Interview with BAINA Co-Founder Anna Fahey
BAINA has stood out to us right from the start because of its elevated aesthetics to an everyday ritual. Can you share how your design brings mindfulness and beauty to the bathing routine and why this is important?
What are your biggest design inspirations for your current line? And what are you excited to work on next?
We have developed our collection with the intent to curate sets that reflect mood or personality. We love the challenge of designing to remain within these confinements. Building our colour palette to breathe fresh perspective into existing sets. Traditional towelling sets can be monochromatic and quiet, BAINA is about an individual approach to bathrooms to be an extension of one’s personal aesthetic.
This year will see BAINA step outside of our current product offering, we have a new product launching in July that will further enhance the individuals bathing experience. But I can’t give away more than that!
Baina sources 100% organic cotton - can you go into how this sets you apart in the market and how this impacts the world of textile design and the supply chain of sourcing ethically and sustainably.
While there are many sources of organic cotton, and has become a ‘buzz’ word in production, the Global Organic Textile Standard regulates the entire supply chain of organic cotton, from harvest to production, while also guaranteeing socially responsible manufacturing. BAINA as a company is also GOTS certified, meaning we are audited annually in order to make such a claim. From a personal vantage point Bailey and I are actively seeking improvements in how we operate, to ensure we are doing our best to contribute to a more sustainable future.